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With
the changing fortunes of the Mobile Telecom industry,
there comes a time when companies that have become successful
in their domestic market realise that they have to open
up new markets in order to survive and continue to grow.
This is where Cellsite can help.
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We have an excellent knowledge of the European
telecom markets - and what we don't know, we know how
to find out quickly. |
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We have an exceptional network of contacts throughout
Europe, including vendors, operators, consultants and
contractors. |
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Cellsite can call on experienced associates who can
negotiate fluently in Swedish, Danish, French, Spanish,
Italian, German, Romanian, Hebrew and Russian. |
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We are currently helping companies
from Sweden, Switzerland, France, UK, Iran and USA to
market their products in other countries. |
Our clients are generally
suppliers of excellent niche products, or outstanding
services. The business development service we offer
can include any or all of the following:
Planning stage |
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Work with the
client to identify the goals and scope of the strategic
plan. |
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Assess
objectively the current strengths and weaknesses of
the client's organisation as they relate to the expansion
plan, and assess what effect those strengths and weaknesses
have on the current ability to achieve the identified
goals. |
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Identify
what actions need to be taken to exploit the strengths
and eliminate/minimise the weaknesses, or alternatively
tailor the goals to suit the strengths. |
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Carry out / commission market
research to |
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Identify
opportunities in Europe (and beyond) for work in
the chosen disciplines of the desired volume. |
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Identify the current
and projected level of activity in each target country. |
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Identify the potential
clients in each target country. |
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Identify the competition
in each target country. |
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Assess
political stability and cultural differences,
and differences in working practices - commercial,
labour, design codes etc. |
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Assess
current telecom regulatory climate and strength
of local environmental lobby - consider future
effects on workload. |
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Advise
on requirements for and cost of establishing a
company in each target country. |
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Establish work permit
requirements if appropriate. |
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Agree the strategy for establishing
a presence in each target country. e.g. |
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Open new
office(s) with minimum staff and subcontract under
the domestic brand name? |
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Open new office(s) with
minimum staff and do the some of the work back in
the home office? |
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Use local distributors. |
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Buy local company |
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Form consortia with
other companies? |
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Other? |
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Implementation Stage
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Provide introductions
to decision makers in target client companies. |
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Assist with sales presentations. |
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Arrange and assist with customer
product training seminars. |
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Provide assistance with negotiations
in the local language. |
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Provide introductions to potential
consortium partners, or |
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Identify suitable local companies
to purchase, or |
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Identify and negotiate with
local distributors, or |
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If starting cold, |
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Identify
& negotiate office premises. |
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Recruit local staff. |
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Provide management for
start-up phase. |
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Provide
transition management in the case of a purchased company,
to ensure smooth changeover to Client's procedures,
facilitating local adaptation where required. |
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Provide
Cellsite consultant project managers to manage rollout
projects (any discipline). |
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